Based on: 1,672 distinct job adverts from 398 UK technology companies Updated: 21 September 2026 Source: Talent market insights

The tracker is primarily focused on smaller technology companies. Most of the companies represented employ fewer than 60 people, so the data provides a much stronger picture of benefits advertised by early-stage startups than by larger scale-ups.

The analysis measures what companies include in their job adverts. The absence of a benefit does not prove that it is unavailable.

The headline figures

Which benefits are advertised?

Benefit Adverts mentioning it Percentage of adverts Companies mentioning it
Flexible, hybrid or remote working 931 56% 68%
Equity or share options 664 40% 46%
Private health insurance 422 25% 20%
At least 25 days’ holiday 405 24% 29%
Company events or offsites 224 13% 15%
Bonus or commission 144 9% 17%
Cycle-to-work scheme 135 8% 8%
Life insurance 107 6% 7%
Enhanced parental leave 93 6% 3%
Enhanced pension 87 5% 5%
Learning and development budget 87 5% 5%
Mental-health support 43 3% 4%
Gym or fitness benefit 42 3% 4%
Visa sponsorship offered 38 2% 3%
Home-office or equipment allowance 37 2% 1%
Dental cover 52 3% 3%
Income protection 28 2% 2%
Childcare support 21 1% 1%

The role and company percentages measure different things. Private healthcare, for example, appears in 25% of adverts but is mentioned by only 20% of companies. This reflects a relatively small group of employers using the same healthcare package across multiple vacancies.

Bonus and commission show the opposite pattern: 17% of companies mention them, but they appear in only 9% of adverts because they are concentrated in particular roles.

Enhanced parental leave also appears across relatively few companies. It is present in 6% of adverts but mentioned by only 3% of employers.

How many benefits do adverts mention?

Number of tracked benefits Adverts Percentage
None 375 22%
One 412 25%
Two 245 15%
Three 274 16%
Four 152 9%
Five or more 214 13%

Almost half of adverts mention either no tracked benefits or only one. Just over one in five mention at least four.

This measures the amount of package information included in the advert, not the underlying value of the package.

Common combinations